Hair Wigs and Beauty Products: What African Women are Shopping for Online
Introduction: Beauty Meets Digital in Africa
Africa’s beauty industry is booming—and much of the growth is happening online. From human hair wigs to natural skincare, African women are turning to e-commerce platforms like Comilmart to meet their beauty needs.
According to Euromonitor, Africa’s beauty and personal care market is expected to grow by 7.3% CAGR by 2027. This growth is driven by rising youth populations, influencer culture, and improved access to mobile internet.
🔗 Euromonitor Beauty in Africa
1. Most Purchased Hair Wigs Online in Africa
Human Hair Wigs
- Brazilian and Peruvian human hair wigs
- 100% virgin hair lace frontals and closures
- Wig lengths from 10” to 30”
- Average price: $50 – $200 depending on length and grade
🔗 Shop Human Hair Wigs – Comilmart
🔗 Best-Selling Wigs on Amazon
Synthetic Wigs
- Popular for affordability and quick wear
- Easy maintenance
- Trending styles: bob cuts, afro curly, ombre blends
🔗 Synthetic Hair Deals – Alibaba
2. Top Beauty Products African Women Are Shopping For
Skincare Essentials
- Shea Butter & Coconut Oil (natural moisturizers)
- Black soap (cleansing and acne treatment)
- Exfoliants and Vitamin C serums
Makeup Favorites
- Foundation shades for dark skin tones (Zaron, Fenty, Maybelline)
- Edge control and brow gels
- Long-lasting matte lipsticks
Haircare Products
- Leave-in conditioners, detanglers
- Growth oils and edge restorers
- Wig glue, styling sprays, and scalp treatments
🔗 Buy African Skincare Products – Comilmart
🔗 Top Beauty Picks – Walmart
3. Countries with Highest Beauty Purchases
| Country | Popular Products |
|---|---|
| Nigeria | Human hair wigs, organic skincare, matte makeup |
| Ghana | Hair creams, lip gloss, virgin Brazilian wigs |
| Liberia | Afro wigs, face cleansers, baby oils |
| Kenya | Braided wigs, sunscreen, herbal soap |
4. What Drives Beauty E-commerce in Africa?
- Social media trends (Instagram, TikTok)
- Influencer marketing & tutorials
- Mobile money payment ease
- Need for affordable beauty alternatives
🔗 Follow EmpowerHER – Comilmart’s Women in Business Program
5. Where to Shop Beauty Products Online
- Comilmart – Local vendors, pay-on-delivery, cashback promos
- Jumia – Extensive beauty catalog in Nigeria & Ghana
- Amazon – Popular for premium beauty tools & brands
- Alibaba – Bulk purchases & wholesale beauty deals
🔗 Shop All Beauty Categories – Comilmart
🔗 Amazon Beauty Deals
6. Most Searched Beauty Phrases in Africa
- Buy lace wig Nigeria
- Organic shea butter Ghana
- Virgin Brazilian hair Liberia
- Skin whitening lotion Kenya
Use these phrases to optimize your listings on Comilmart or target your beauty brand for Google ads.
7. Benefits of Buying Beauty Products from Comilmart
- 🧴 Authentic and original products
- 💰 Cash on delivery available
- 🧾 Free returns within 7 days
- 👩💼 Support for women-owned brands through EmpowerHER
8. Empowering Female Vendors in Beauty Industry
Through EmpowerHER, Comilmart helps African women launch beauty brands online by offering:
- Microsites
- Free business mentorship
- Access to logistics and customer service
9. Tips for Buying Hair and Beauty Products Online
- Always read vendor reviews
- Confirm product ingredients (especially for skin)
- Compare prices with Alibaba and Amazon
- Avoid fake hair by checking certification tags
10. Beauty Trends to Watch in Africa (2025)
- DIY skincare kits
- Edible beauty products (e.g., shea oil lip gloss)
- AI shade-matching tools for foundation
- More vegan, cruelty-free products
- Locally-made black-owned beauty brands on the rise
Conclusion
Hair wigs and beauty products are among the top-selling items on African e-commerce platforms. At Comilmart, we’re empowering vendors and consumers by offering authentic products, verified vendors, and real-time delivery.
Whether you’re buying your next wig, looking for affordable skincare, or starting a beauty business—Comilmart is your trusted digital partner.
References
- Amazon Hair Wigs & Beauty
- Alibaba Wigs & Hair Extensions
- Walmart Makeup & Skincare
- Euromonitor Beauty Market Report
