Elevating Women Entrepreneurs Across Africa Through E-commerce
EmpowerHER by Comilmart is a dedicated initiative designed to support, inspire, and accelerate African women in business by giving them the tools, training, and visibility they need to succeed in the digital marketplace.
With millions of women across the continent turning to e-commerce for economic independence and growth, EmpowerHER ensures that no woman is left behind in Africa’s digital transformation.
💪🏽 Empowering women is not just good for society — it’s essential for the future of African trade.
🌍 What is EmpowerHER?
EmpowerHER is a women-focused program under Comilmart’s broader vendor empowerment initiative. It aims to:
- Increase women’s participation in online trade
- Provide digital skills and business education
- Support product visibility and sales
- Foster collaboration among women-led businesses
- Break barriers for rural, young, and first-time women entrepreneurs
Whether you’re a fashion designer in Nairobi, a shea butter producer in Accra, or a food vendor in Kampala — EmpowerHER is for you.
🎯 Program Objectives
- Access: Provide women with barrier-free entry into e-commerce
- Education: Offer digital training tailored to women entrepreneurs
- Support: Build a strong community of like-minded female business owners
- Visibility: Boost exposure for women-owned brands on the Comilmart platform
- Growth: Enable long-term business scalability and cross-border success
🌟 Key Features of EmpowerHER
| Feature | Description |
| ✅ Free Store Setup Assistance | Step-by-step help to get your online shop live |
| ✅ Women-Only Business Bootcamps | Monthly training sessions on sales, branding, and digital marketing |
| ✅ Branding Templates | Ready-to-use visual assets for beauty, fashion, food, and crafts |
| ✅ Priority Product Placement | Feature listings during campaigns like Women’s Month and International Women’s Day |
| ✅ Peer Mentoring Circles | Join industry-specific communities of women in trade |
| ✅ Grant & Sponsorship Programs | Access to occasional funding, awards, and business showcases |
| ✅ Rural Vendor Inclusion | Tools and training for underserved communities |
🛍️ Who Can Join EmpowerHER?
- Women entrepreneurs
- Women-led cooperatives or teams
- First-time female business owners
- Rural and underserved vendors
- Students, stay-at-home moms, and side hustlers ready to scale
There’s no minimum inventory required — just passion, commitment, and a great product.
📈 Success Stories from EmpowerHER
Zainab Organics (Nigeria)
“With EmpowerHER, I went from selling black soap in my local market to shipping across West Africa. The training gave me confidence and skills I never had before.”
MamaBags Kenya (Kisumu)
“I learned how to use social media and packaging to attract more buyers. I’m now part of a women vendor network that supports each other.”
🧠 Training Topics in EmpowerHER Bootcamps
- Product Photography with a Smartphone
- Creating an Online Brand That Sells
- Mobile Money & Payment Management
- Social Media Marketing (Instagram, Facebook, WhatsApp)
- Understanding Cross-Border Trade
- Managing Inventory and Returns
- Financial Literacy and Growth Planning
Training is delivered via webinars, WhatsApp groups, downloadable guides, and in-person workshops (where available).
🤝 Join the Women in Trade Circle
Our EmpowerHER members gain access to the Women in Trade Circle — a private network of active women vendors across the continent where they can:
- Collaborate and co-sell products
- Share business opportunities
- Exchange customer referrals
- Host joint social media giveaways
- Learn from successful women entrepreneurs
🌐 EmpowerHER Supports Local Languages & Rural Access
- WhatsApp-based training in English, French, Swahili, and Hausa
- Local in-market coordinators and support teams
- Offline toolkits and printable vendor guides
- Voice and SMS updates for non-smartphone users
- Community learning in women’s cooperatives and associations
📦 EmpowerHER + Fulfillment by Comilmart (FbC)
EmpowerHER participants receive priority access to Fulfillment by Comilmart services, including:
- Inventory storage at fulfillment hubs
- Reliable last-mile delivery
- Return logistics
- Export+ for diaspora shipping
This ensures women can focus on product quality and branding while Comilmart handles logistics.
🚀 How to Join EmpowerHER
- Sign up on Comilmart as a vendor
- Indicate you’re a woman-led business during registration
- Apply to EmpowerHER via your vendor dashboard
- Access training, branding support, and promotion slots
- Grow your business with a community of empowered women
💬 FAQs about EmpowerHER
Q: Is EmpowerHER free?
Yes, joining EmpowerHER is completely free for eligible women vendors.
Q: I don’t have digital skills — can I still join?
Absolutely! EmpowerHER is designed to help beginners learn step-by-step.
Q: I sell locally in my market. Can I sell online too?
Yes! EmpowerHER helps you digitize your sales and reach wider markets.
💡 Conclusion: When Women Rise, Africa Rises
EmpowerHER by Comilmart is more than a program — it’s a movement. A movement to connect women, equip them with the tools they need, and give them the platform they deserve. Together, we’re not just selling online — we’re redefining the future of African trade.
💼 Empower a woman. Empower a family. Empower Africa.
✅ Get Started Today
🌐 Register as a Woman Vendor
👩🏫 Join a Business Bootcamp
👭 Connect with Women in Trade
📦 Learn About Comilmart Fulfillment
